It’s enough to browse social networks for a while to find thousands of sculpted bodies and faces that look unreal because of how beautiful they are. It takes a while to fall into the comparison game, the false expectations about our physique, the feeling of being pressured by our appearance.

Considering this panorama, growing fixation on influencers and “likes” and with the aim of fighting body dysmorphia, a mental health disorder in which a person cannot stop thinking about one or more perceived defects or flaws in their appearance, an initiative has been born in the world that aims to reduce this problem.

In June last year, amendments to existing laws in norway making it illegal for an influencer to fail to deny responsibility when an image is taken from a paid post on their social media. Now he great Britain do the same, thanks to A bill proposing that logos be displayed on digitally altered body images.

From April to October 2021, the country’s National Health Service is registered a 41% increase in hospital admissions for anorexia, bulimia, and eating disorders in adolescents under 17 years of age. The hypothesis is that this is largely due to the pandemic, which has taken a large part of our lives and interactions to social networks, especially to young people.

This initiative will work in a similar way to how influencers must legally declare, via tags like #advertising or #ad, when their posts are sponsored by a brand.