yonditex is entering the used fashion business through a platform linked to the Zara brand, which will launch for the first time on November 3 in the UK, where it has around 100 stores (60 of which are Zara).
Customers who want to sell their products will take photos of the clothes and Zara will be responsible for providing detailed information about each outfit on its platform, where products will be displayed by category. This will be the first time the Galician giant has introduced this service. To date, Inditex has a container in its company, which was installed in 2016, for consumers to store their clothes.
“This new platform is yet another action that is part of Inditex’s approach to sustainability and its commitment to moving towards a circular economy model, covering all phases of its activities, from product design to store management. , as well as manufacturing, logistics, and enterprise. office”, points out the Galician chain, the aim of which is to expand the initiative to other markets.
The resale space will be organized by product category, with detailed information about each item, including current images provided by the person selling it and genuine product information provided by Zara.
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