‘Paralympics, obstacle course’is a new study conducted by Caixa Bank you 2Playbook. This work analyzes the situation Paralympic sports and people with disabilities in Spain. More than twenty relevant actors from the sports sector have participated in this report, who have contributed their reflections on sport for persons with disabilities today and in the future.

One of the good news from this report is that the number of federation licenses for athletes with disabilities has increased, growing by 23.6 percent over the cycle between 2016 and 2020.

The report reviews the challenges of Spanish make X-rays of all areas that help promote sports success, such as:

• competition system
• Paralympic modalities
• technology support
• Sponsor role
• Visibility Challenge
• Incorporation into the world of work
• Provision of accessible infrastructure for sports training

Lack of investment in Paralympic sports

The report points out that, at a time when sponsorship was needed to have a purpose, Paralympic sport took advantage of the situation. find mark reference to paralympic athletes. Behind it is a story of overcoming and success that must be supported. All this so they can continue to thrive on and off the field or track.

In recent years, new digital environment They have opened a window of opportunity. And companies are taking advantage of this to generate new content and athletes, at the same time, new revenue. These improvements allow athletes to prepare more and better and this results in better sporting outcomes.

The biggest impetus came from the ADOP Plan. From this, Spanish Paralympic Committee (CPE) raises 96 percent of the money used to support, promote and develop all Paralympic activities. The pandemic is indeed damaging in this regard because of the estimated revenue of 8.5 million euros for 2020, the agency was only able to capture 5.7.

Moreover, despite the consolidation of sponsorship and satisfaction of CPE with its partners, comparisons with other neighboring countries are negative. For example, England spent 87 million on its Paralympic team. Or Italy, which only received 24 public subsidies. Estimates for Paralympics in Paris 2024 of ADOP stands at 19 million.

The report also highlights that many sponsors are dedicating investments that are nearly equivalent to direct payments in activations that provide visibility into the Paralympic movement within the community. This is considered an intangible contribution. And that translates into a bigger following from the fans. In this way, there is more capacity to generate resources that return to the careers of these athletes.

The importance of technology

In this regard, the importance of knowing how to manage a new digital environment is emerging, allowing companies to generate new content, which translates into new revenue for athletes.

And without leaving technologythis is the part that is fundamental in terms of progress towards achieving the material upgrades most athletes need, highlighting the study of such decisive advancements as 3D printing.

The report also doesn’t forget the importance of designing a more professional sports system, something that still needs to be worked on and where there is a strong commitment to inclusion in sports federations, as has happened in cycling, table tennis or triathlon. In fact, wheelchair basketball is one of the few disciplines that has a top-tier sporting structure thanks to the Division of Honors.

The critical role of making mines to cope with forced generational change is also highlighted. For this reason, there are projects such as the Inclusive Sports Table which, under the leadership of Higher Sports Council (CSD)promoting physical activity among the youngest through agreements with communities and autonomous universities, the Paralympic Promises initiative which already has swimming, athletics, cycling, triathlon or table tennis teams and which seeks to detect young talent.

And in this work, the report highlights CPE’s idea of ​​creating a Spanish Paralympic sports channel, with high-level event content that will increase its visibility in Spain, a project that aspires to have a future presence on pay television. or OTT platform, depending on the size of the request.