WHP global, branded business conglomerate Our R Toys, signed a partnership with Liverpool Harbour to launch this store model toy in the Mexico and with which it will feature the brand’s independent boutique and its own ecommerce platform.
The above will represent a milestone important in the global expansion of toy stores, the company said in a release.
Our R Toys has experienced significant growth since its acquisition by the WHP Global group in 2021, doubling its presence by 50 percent during 2022 thanks to its adoption in the United States through the Macy’s store, as well as its recent launches in India, UK and Australia.
He momentum continues with the launch of the platform electronic commerce and the opening of the first Toys R Us boutique in Mexico, planned for the last quarter of 2023.
“We are very proud to partner with WHP Global to bring the iconic Toys R Us to Mexico. At El Puerto de Liverpool we have always strived to bring the best brands and products closer to Mexican families and we are confident that this new association will add value to them through new spaces and the best choices and trends in toys”, said Charles Johnson, General Director Liverpool International and the Boutique in El Puerto de Liverpool.
The agreement between WHP Global and El Puerto de Liverpool will see to the opening of several Toys R Us boutiques in strategic locations in the Republic of Mexico, as well as the brand’s strong e-commerce platform.
Stores will offer a wide variety games and toys, including Toys R Us’ own exclusive brand.
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