Loneliness, a contemporary global evil that in the UK is now a national problem

Manage permission settings on AMP pages

This setting only applies to AMP pages. You may be asked to set these preferences again when you visit a non-AMP BBC page.

The lightweight mobile page you visited was built using Google’s AMP technology.

Data collection is very necessary

In order for our website to function, we store certain limited information on your device without your consent.

Read more about the important information we store on your device to make our website work (in English).

We use local storage to store your consent preferences on your device.

Optional data collection

By agreeing to data collection on AMP pages, you give us permission to show you personalized ads that are relevant to you when you are outside the UK.

Find out more about how we personalize advertising at the BBC and our advertising partners.

You can opt out of receiving personalized ads by clicking “Opt out of data collection and continue”. Please note that you will still see ads, but they will not be personalized to you.

You can change these settings by clicking “Ad Options / Don’t sell my info” at the bottom of our page at any time.

Elena Eland

"Web specialist. Incurable twitteraholic. Explorer. Organizer. Internet nerd. Avid student."

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