The NFL reported this Friday that it’s over 56 million people outside the United States they see victory from Kansas City Chiefs over the Philadelphia Eagles in Super Bowl LVII last February, seven percent more than in 2022.
“Global interest in the NFL continues to growThese numbers reflect the exciting growth of our sport around the world,” said Peter O’Reilly, NFL executive vice president of international business.
Mexico, fixated on the Super Bowl
Mexico is the country with the most viewers, registered 20 millionwith an average of 8.3 million, 10 percent more than Super Bowl LVI. The audience peaked at 10.2 million during the halftime show starring Rihanna. They are the highest figures in the last 10 years.
After Mexico, Canada boasts 17.3 million fans. The show during intermission was watched by 11.9 million.
in South America, Brazil, with 2.5 million viewersis the country where Super Bowl LVII was watched the most, 19 percent more than last year’s edition.
With China-led 6.2 million views in Asia following the party, 43 percent more than in 2022.
“The Super Bowl is the highlight of our season and a must-see cultural event.. It’s great to end the year on such momentum as we look forward to the season ahead,” said the league’s executive vice president of international business.
According to the NFL, there has been growth in consumption of its content through its various channels in countries such as Australia, Africa, Brazil, Canada, China, France, Germany, Mexico and the UK.
Super Bowl LVII is broadcast in more than 190 countries through 80 partners in more than 25 languages.
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