The Mondelez International Group, one of the world’s largest snack food companies, owners of brands such as Oreo, Cadbury or Trident, announced the purchase of Clif Bar for $2,900 million. With this acquisition, which also includes other Clif Bar brands, Luna and Clif Kid, the multinational company is taking another step forward in its strategy to become a leading company in healthy snacks.

Mondelez International will continue to operate the Clif Bar & Company business from its headquarters in Emeryville, California. The company will also continue to manufacture Clif Bar products at the brand’s facilities in Twin Falls, Idaho and Indianapolis. The transaction is expected to be completed in the third quarter following a regulatory review by the relevant authorities.

In 2021, Mondelez International acquired Grenade, a leading sports nutrition company in the UK; Gourmet Food Holdings, a leading Australian food company in the biscuit category; and Hu, an American snack company.

In 2022, in addition to Clif Bar, the group has announced an agreement to acquire Ricolino, Grupo Bimbo’s leading confectionery company in Mexico, and has closed the acquisition of Chipita SA, a leader in the Central European and Eastern pastry categories. .

Mondelez International is the right partner at the right time to support Clif in the next phase of growth. Our goals and cultures align, and being part of a global snack food company with a broad product offering can help us accelerate our growth while staying true to our deeply ingrained Five Aspirations: retaining our people, planet, community, business and brand. , five results that have rooted our company since its founding and will continue to be our North Star in the futureexplains Sally Grimes, CEO of Clif Bar & Company.