Netflix want to start live sports streaming. The streaming giant continues to invest heavily in original productions and other exclusive content for its platforms, and continues to position itself as the world’s premier audiovisual catalogue. But, now, I will enter the competition from the sports network.

Based on Wall Street Journalstreaming platforms are already campaigning possible purchase of rights to transmit different sports disciplines. Although nothing has been closed yet, the decision to take this path has been confirmed by the American portal Deadlines.

Netflix initiates approach to world of tennis and the World Surfing League for broadcast rights, according to the aforementioned media. It NFL Sunday TicketThe American Football League, has also expressed interest in forming an alliance with the platform, despite the fact that in this case they already have contracts set out months in advance regarding their telecasting.

“Sports is the bottom line now, we all know that, and finding the right property, the right league is a priority, but it’s always a matter of getting the right deal,” the streaming service told Deadline.

In this sense, from where they highlight it, because increasing demandin the future you’re going to start to see “a lot of people emphasizing sports and shifting it towards an on demand model”.

Netflix is ​​also trying to get bids for the broadcast rights tournament ATP tennis for some countries in Europe, such as France and England, but failed in negotiations.

Amazon is up against Netflix once again

In this context, while the NFL has shown interest in a contract with Netflix, the fact remains that Amazon Prime Video already owns some of the rights to broadcast American football through its service.

Although the streaming platform has only been responsible for one day’s transmission, since its implementation it has amassed between 8 and 10 million viewers, something Netflix is ​​aiming to surpass.