On Running is consolidating its commercial network. The Swiss sportswear and footwear company will open its first flagship in the UK on February 10, which will be located at 169 Regent Street (London).. The new store will have the same concept as the company’s first store which is located in New York.

The company’s flagship has a surface area of ​​nearly 80,000 square meters and includes technological innovations as an interactive space for customers. It will be the first time in London that the range of women’s and men’s sportswear will be available in physical form.

On Running has a commercial network of more than 8,700 stores in more than 50 countries, including the United States, Japan, Australia and Brazil., where recently opened an office. Headquartered in Zurich, the company has sold over 17 million products to date.

In 2019, the Swiss company partners with American track companies such as Zap Endurance and Mammoth to increase innovation in technology for sports shoes.

On Running has been innovating the latest technology for the running sector

On Running, owned by tennis player Roger Federer, ended its first nine months with revenue of 855.3 million Swiss francs in the period, while profits totaled 84.1 million Swiss francs.

In the third quarter alone, On Running put its sales at 328 million Swiss francs, a company record for the period and 50% higher than in 2021. The company’s gross margin for the period fell a full three points, to 57.1%, due to the impact currency and rising costs of transportation, especially air transport.

“We enter the fourth quarter with a strong inventory position and expect air costs to return to normal in the final months of the year.in said.

The company, founded in Zurich in 2010 by David Allemann, Olivier Bernhard and Caspar Coppetti, went public in September 2021 with a valuation of $764.4 million.