Sephora launches its most emotional campaign for Christmas: through its products, Sephora expresses the spirit that everyone has.
In this new campaign, Sephora invites consumers to rediscover the magic of Christmas and these special dates through a 360º communication campaign.
arrive Christmas and many brands are running campaigns more frequently emotional and full of wonderas does the French cosmetics chain Sephora.
In celebration of this holiday, Sephora launched its advertisement “Let there be sparks” with the help of a French communications agency dedicated to luxury brands, BETC Etoile Redand with special collaboration from BETC Full Sixthat company combining technology with creativity to offer consumers unique experiences through brands, as is the case with Sephora.
“Let the sparks fly”
In this new campaign, Sephora invites its consumers to rediscover the magic of Christmas and these special dates through a 360º communication campaign. With “Let there be sparks”, this cosmetics brand wants to remind the world of that the infinite power that beauty hasand puts these characteristics as a starting point produce an unforgettable experience that celebrates the uniqueness that exists within each of us. “Beauty has power to it tie to people,” they said from Sephora.
The campaign is made as if it were a film, and is also divided into chapters, becoming a series directed by Jonas Lindstrom (ICONOCLAST).
Sephora wants this film to be a praise for life’s unexpected joysto celebrationThat creation and it the art of sharing between people of all ages and backgrounds.
This campaign also echoes that belief The most memorable moments in life are the moments that don’t go according to plan.but they become extraordinary when we decide to take ownership of them.
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inspirational stories
Sephora movie show some storiesAll of them inspiringand these stories capture the wishes of family members where, for example, a mother gives herself a Sephora package in which you can read the phrase “From me to me”or a young woman receiving her first mascara, then discovering and trying beauty products.
In this campaign we can also see the importance of various figures who are part of the family, such as, for example, a sister and a fatherThat They gave their first perfume to their son and brother.
This campaign can be seen in various advertising formats: in televisionin the digital mediain the OOHin the social network and in the brand’s stores across Europe and the UK.
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