Random access memory from crazy punks turns 10 The album by the French group captivated audiences worldwide, and was named Album of the Year at the 56th Grammy Awards. On the occasion of the launch of the new anniversary edition Random access memoryAugmented Reality Study of Snapchat has created a series of Virtual Reality experiences for fans on the platform.

Therefore, snapchat join the creative team of Daft Punk to celebrate famous music albums through experiences “Daft Punk: Memories Unlocked”, an augmented reality action made for the group’s fans around the world. Group fans have three actions at their disposal to enjoy an innovative music experience. Is available exclusively on the Snap platform.

As described Donatien Bozondirector of Snapchat Augmented Reality Studio, “When we met Daft Punk’s creative team and leadership earlier this year, we immediately saw their interest in augmented reality. This technology makes it possible to enrich the experience surrounding a work of art and create innovative and creative interactions between artists and their publics.”

Pro added, “We’ve worked closely with the Daft Punk team and we look forward to fans discovering augmented reality experiences built around a cult album random access memory”he concluded.

Snapchat celebrates 10 years Random access memory Crazy Punk

On Wednesday May 10th, 48 hours before the album’s release, the song will be released horizon. A theme included in the Japanese version of the album released in 2013. Now the song will be presented to the world via Snapchat’s Augmented Reality Lenses.

As they pointed out from Snapchat, fans will be able to access the app’s camera to scan the original album art Random access memory. By doing so, they will be able to find the Augmented Reality Lens of the new Glass Helmet, which had been hidden in a silver and gold helmet for over 10 years. Additionally, by rotating the camera, Snapchatters will be able to wear a helmet while listening to songs.

How does the new filter work?

• Open the Snapchat camera.
• Point your smartphone and scan the silver and gold hulls of the original Random Access Memories album covers (vinyl, cd, streaming platforms).
• A new glass shard will appear in full size and in AR over Horizon’s album and song will start playing.
• Turn the Snapchat camera towards your face to attach the helmet.
• Take a photo and send it to your Story or Spotlight to share with your close friends.

An augmented reality experience for Daft Punk fans

But it’s not just Snapchat filters released to celebrate albums on the platform. This application proposes a series of experiences in cities around the world. Among them, treasure hunt to be launched on May 11th via the Daft Punk social network.

The cities that will host this unique experience are: Paris (France), NY (UNITED STATES OF AMERICA), Angel (UNITED STATES OF AMERICA), London (Great Britain), Berlin (German), mexico city (Mexico), Tokyo (Japan), sydney (Australia), São Paulo (Brazil) and Buenos Aires (Argentina).

For its part, from 11 to 28 May 2023, in six countries around the world, the public can discover Daft Punk’s new glass helmet through an extensive outdoor advertising campaign. In addition, by scanning the QR code on the billboard, fans and users will be able to experience the new Augmented Reality Lens while listening to songs. horizon.