The NFL reports that Friday more than 56 million people outside the United States watched the Kansas City Chiefs win over the Philadelphia Eagles in Super Bowl LVII Last February, seven percent more than in 2022.

“Global interest in the NFL is growing, These numbers reflect the exciting developments our sport has had around the world,” said Peter O’Reilly.executive vice president of international business for the NFL.

Mexico was the nation with the most spectators, clocking in at 20 million, for an average of 8.3 million, 10 percent more than Super Bowl LVI. Viewers peaked at 10.2 million during the halftime show starring Rihanna. They are the highest figures in the last 10 years.

After Mexico, Canada has 17.3 million fans. The show during intermission was watched by 11.9 million.

In South America, Brazil stood out with 2.5 million viewers, it was the country where Super Bowl LVII was watched the most, 19 percent more than last year’s edition.

With 6.2 million viewers, China leads the next match in Asia43 percent more than in 2022.

“The Super Bowl is the highlight of our season and a must-see cultural event. It’s great to end the year on such momentum as we look forward to the next season,” said the league’s executive vice president of international business.

According to the NFL, there has been growth in consumption of its content through its various channels. in countries such as Australia, Africa, Brazil, Canada, China, France, Germany, Mexico and the United Kingdom.

There have been more than 236 combined video views, 25 percent more than Super Bowl LVI.

His followers on social networks have increased by 372,000 and now exceed 14.5 million with more than 7.5 million interactions resulting from more than 1,700 content across its various platforms.

Super Bowl LVII is broadcast in more than 190 countries through 80 partners in more than 25 languages.

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