Swedish furniture and decoration multinational, IKEA, has advanced data for its 2013 fiscal year (which ran from September 1 to August 31). The company had a turnover of 1,954 million euros, 7.4% higher than the previous year.

IKEA’s expansion plans are fundamental to lThe company surpassed 41.6 million physical visitorswhich represents 7.2% more than the previous year.

“This was an exercise where, once again, we managed to improve while facing a big challenge. Not only have we managed to get closer to the people thanks to an ambitious expansion plan with the opening of 24 new touch points and similar provisions, but we work intensely to reach each client in the best way and ensure the best prices. We are a company with a very strong purpose and it involves accompanying our clients in facing their challenges and needs, moreover, in a challenging context,” said Nurettin Acar, CEO And civil society organizations from IKEA in Spain.

Business on line representing 24% of total turnover

Billing in business on line The amount reached 466 million euros in our country, 14.8% more than the previous year; a figure representing 24% of total turnover. In addition, formats such as telephone sales or Live Shopping programs continue to have a prominent place among the purchasing options that IKEA provides in its omnichannel offer, as well as special planning and advice programs via the website, with home visits. or in person at one of its stores and planning points.

Other markets owned by the company in our country are also experiencing growth.

Ingka Group

With regard to operational results at group level, this shows growth of 5.7%, with a turnover of 41.7 billion euros in the 31 countries where the company is present.

Just as in Spain, IKEA is focusing globally on increasing the logistics capacity of its stores and expanding omnichannel ensuring that customers can interact with IKEA whenever, however and wherever they want. Precisely for this, The company is accelerating investments in some of its largest and most current priority markets, including Spain. The total investment planned will reach 4.5 billion euros in our country, the United States, the United Kingdom and France.

Only this year Ingka Group has opened 60 new locations (excluding order delivery points) worldwide, with new stores in Copenhagen, Madrid, Rome and San Francisco, as well as planning points in Australia, Serbia and Switzerland, to name a few.

Artificial intelligence and sustainability

Next is the company has chosen to develop artificial intelligence and, in particular, in the IKEA Kreativ application which can be used to view furniture in the home virtually; as well as sustainability in its stores and the installation of Circular Markets in all stores to inspire and facilitate more sustainable living at home.

Ingka Group too continues to accelerate its investments in sustainability and has invested almost 4,000 million euros in renewable energy compared to the 6.5 billion euros announced.

“Home life is becoming increasingly important and our goal is always to fulfill people’s needs and dreams. Throughout the year we continue to invest in the future of our business, as well as taking action to reduce absolute carbon emissions to protect the home we share: the planet. I am very impressed with the way the people at IKEA respond and strengthen relationships with customers, with the aim of fulfilling our vision and being a true companion in life at home. “I am optimistic about the future, but as I prepare for it, the journey ahead will continue to be full of obstacles,” said Jesper Brodin, CEO of Ingka Group.