ICT tockpopular application short videoHe launched ICT tock shopthe new one ecommerce platform which allows users to purchase products directly from the app. It offers a series ofe features and benefits for buyers and sellerswho seek to exploit the potential of social networks to increase their sales.

The success of TikTok Shop in the UK

TikTok Shop has been a huge success in the UK, which was launched in September 2021. According to reports from Drumcosmetic brand Lottie London revealed that 30% of its income comes from this platform. This is a significant number, especially considering that TikTok itself has 20 million monthly active users in the region.

Lottie London isn’t the only brand harnessing the power of TikTok Shop. Other companies such as PrettyLittleThing, Hype, Zalando or Gymshark also collaborate with this platform to offer their products to app users. TikTok Shop is social networks’ commitment to electronic commercea sector that is growing rapidly and increasingly attracting more and more users and companies.

According to GWI, there has been an increase 57% of boomers have used TikTok since the second quarter of 2021. Additionally, they are more likely than other generations to have purchased a product or service online in the past week.

One of the standout features of TikTok Shop is the ability to purchase tagged products directly from videos and in the “For You” feed. Users can view products featured in their favorite creators’ videos and access them with one click. Additionally, they can participate live shopping event, where content creators present and promote their products in real time, interact with viewers and answer their questions.

Another feature of TikTok Shop is product showcasethat allows users to explore product collection, read reviews and buy directly from the brand profile page. Product displays are a way to showcase each brand’s personality and style, as well as to inspire trust and loyalty among customers.

Affiliate programs are a way for content creators to connect with sellers through marketing assigned products. TikTokers can choose the products to promote and receive a portion of the profits from each sale generated. This program is an opportunity to monetize content and increase its impact, while helping marketers reach a wider and more diverse audience.

Secure shipping and payments through the platform

Fulfilled by TikTok is a logistics solutions that handle the packaging and shipping process for merchants. They can send their products to TikTok’s warehouse, which is responsible for preparing and shipping orders to customers. Fulfilled offers benefits such as reduced costs, speed, security and customer satisfaction. Besides that, Collaborate with trusted third party payment platforms to facilitate transactions on the TikTok Shop. Users can choose between different payment methods, such as credit card, debit card, PayPal or Apple Pay, and make purchases safely and securely.