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-TUMI and McLaren have collaborated to celebrate six decades of McLaren with the launch of a joint 60th anniversary collection Lando Norris

Every piece in the limited edition collection draws on the history of the renowned elite motorsports and luxury supercar maker through design elements inspired by race cars and the road.

High resolution campaign images HERE

NEW YORK, April 13, 2023 /PRNewswire/ — Today, an international travel and lifestyle brand TUMI has launched its limited edition TUMI | McLaren’s 60th Anniversary Collection to celebrate six decades since the founding of an elite motorsports team and luxury supercar manufacturer mclaren. The collection was unveiled in the latest installment of the brand’s Spring 2023 campaign, titled “Unpack Tomorrow”, featuring McLaren Formula 1 driver and TUMI crew member, Lando Norris.

“As two brands rooted in creating world-class luxury and performance products with a true understanding of how technology and function intersect, the synergy between TUMI and McLaren is undeniable,” said TUMI Creative Director Victor Sanz. “We are delighted to have collaborated on this collection with McLaren, using the famous papaya color and blending modern and lightweight materials to create luggage, bags and accessories to celebrate its 60th anniversary.”

TUMI and McLaren’s commemorative collaboration will continue to seamlessly integrate fashion, lifestyle and technology with their new seasonal offerings through a combination of cutting-edge technology, innovation and design excellence.

Designed to meet the needs of pioneers, travelers and adventurers on the go, the collection offers a variety of limited edition styles in McLaren’s signature papaya color, including the Velocity backpack, Aero International expandable 4-wheel luggage and Torque crossbody, as seen in the pictures. Lando’s “Unpack Tomorrow” campaign. The new collection has been officially launched today, April 13th, and is now available in stores owned by TUMI around the world and in TUMI.com.

“Together with TUMI, we want to continue the success of our core and carbon fiber collection with a special capsule edition to celebrate 60 years of McLaren,” he said. goran ozbolt, Chief Designer of McLaren Automotive. “This luxury travel edition of the masterpiece also celebrates the passion of our founder bruce mclaren to look to the future, push boundaries and combine effortless functionality with a modern design language that reflects the ethos of both companies.”

Lando’s installment of “Unpack Tomorrow,” which follows fellow TUMI Crew members Richarlison de Andrade and Reneé Rapp, features the racing superstar in his travel short film montage, featuring a hybrid supercar Mclaren Arthur and how the performance of your TUMI bag matches yours.

Formula 1 Driver Campaign Video Reintroduces Best-Selling Pieces From TUMI’s Core Collection | The McLaren TUMI brand has been relaunched this season, continuing McLaren’s special anniversary celebration and ongoing partnership between the international travel and lifestyle brand and luxury automotive.

In addition to the launch of the 60th Anniversary Collection, TUMI will expand its partnership with McLaren through a range of global content across major Grand Prix races, including a variety of community engagement tactics, influencer talent and exclusive giveaways.

About TUMI Since 1975, TUMI has been creating world-class luxury goods for business, travel and show, designed to enhance, simplify and beautify all aspects of life on the move. Combining flawless functionality with a spirit of ingenuity, we are committed to empowering travel as a lifelong partner for those who move and do what they love. For more information about TUMI, visit TUMI.com

TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.

About the McLaren Group:Sixty years ago, New Zealand pilot, engineer and visionary bruce mclaren He founded a team in England which remains one of the most successful names in the world of motorsport. McLaren has won 20 Formula 1 world championships, 183 Formula 1 Grands Prix, the Indianapolis 500 three times and the 24 Hours of Le Mans at its first attempt. In the 1960s, Bruce himself introduced the M6GT, the first supercar. Mclaren of history, reflecting his vision to produce the world’s best cars for track and road.

He McLaren Group is a world leader in luxury automotive and elite motorsport, with a focus on its supercar and auto racing businesses. Founded in 1963 by pilots, engineers and entrepreneurs bruce mclaren, The group consists of McLaren Automotive, which makes lightweight handcrafted supercars, and a majority stake in McLaren Racing, which competes in the Formula 1 World Championship and US INDYCAR. The group has its world headquarters at the iconic McLaren Technology Center in Woking, Surrey, England. With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.

TUMI Media Contacts Alexandra GillisPublic Relations & Social Manager alexandra.gillis@tumi.comTUMI

Nicole Colasantoncolasanto@weareshadow.comSHADOW

McLaren Automotive Media Contacts Daniel GoldingDirector of Global Corporate Communicationsdaniel.golding@mclaren.com

Chloe Elise BradfordCorporate press officer and lifestylechloe-elise.bradford@mclaren.com McLaren Racing Media Contacts Good CurtisResponsible for communication with partners curtis.nice@mclaren.com

Photo – https://mma.prnewswire.com/media/2049852/Tumi_McClaren_Collection.jpg

Photo – https://mma.prnewswire.com/media/2049853/Tumi_McClaren_Lando_Norris.jpg

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