The UK election is fast approaching and the fast food chain is proposing to change the scenario of mistrust and misinformation with an outdoor campaign that appeals to humor and does not feature the brand logo.
The UK general election is fast approaching and voters are feeling a mix of distrust and misinformation. In the face of this, KFC wants to remind people that there is one thing they can be sure of: the quality of its chicken. To that end, the brand is drawing on humor and conviction with bold ads that have their logos invisible across London.
Outdoor media displays vague messages such as “trust in spices” and “trust in herbs.” The only thing that distinguishes KFC is its iconic red and black colors; however, the brand logo is the most overlooked thing. In addition to billboards and digital signage, KFC makes political statements by using advertising vans. In a way that draws attention to places where people have lost faith.
“Ahead of our biggest brand campaign to date, we hope to capture the power of intrigue. This unbranded activity, which carries the signature KFC feel, is designed to spark conversation, especially among KFC fans,” said Kate Wall, KFC Marketing Director.
So, in a world where it’s hard to trust what’s real, KFC makes sure there’s one thing you can always count on: delicious chicken!
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