BENIDORM. The Visit Benidorm Foundation has approved a 2022 account in session that also caters to entrepreneurs leaving politics to say goodbye to mixed entities. Attended by Regional Secretary of Tourism, Francesc Colomer, which has been thanked for the role the city has played in recent years in terms of tourism. As stated by the Visiting Manager, Leire Bilbaothis is the first time attending the closing of the brought forward financial year due to an election that will cause a change of employer.

In economic matters, from the disclosed data, the Supervisory Board has approved costs of 2,492,084 euros in acts carried out in 2022. Of these, 1,031,106.81 euros relate to in-kind activities, contributions to marketing campaigns along with operators and other gratuities. The figure is the same as in previous years, slightly higher. This translates to a negative result of 163,926.19 euros because more was spent than received.

As Bilbao explains, “it has been done with knowledge and on the basis of surplus from previous years, taking advantage of a proposal from Turespaña to promote joint marketing actions to which Visit Benidorm contributed only 30%”. Action with Expedia and Tripadvisor for the UK, France, Germany, Belgium, Netherlands, Italy and Scandinavia markets. In this way, Benidorm is the only sun and beach destination in the Mediterranean to develop this campaign with Turespaña.

At the same session, they had the opportunity to present the Activity Report and Strategic Plan #Reto2023. Regarding the first, it can be seen that there have been 214 actions in 23 countries which have been attended by 34 exhibitions, 29 blog trips, 20 workshops, 54 presentations and 17 famtrips, as well as other actions in projects and collaborations. Through influencers, 24 million impacts have been achieved and a joint advertising and marketing campaign has been detailed, which has reported 411 million impacts.

For its part, the Operational Action Plan can be summarized in 18 markets with appropriate analysis, working on eight new products and traditional projection areas of the Benidorm brand, explaining the campaign calendar developed annually from April and February. In particular, the most recent UK marketing campaign conducted in January and February resulted in over 137,000 holiday packages representing over 823,000 overnight stays.

convey

As mentioned earlier, the Oversight Board is made up of the company, technicians, and political representatives. The corporate changes after the 2023 elections may allow the withdrawal of some of those who make them today. For PP is the president of the Foundation, Mayor Toni Pérez, plus three PP members, Lourdes Caselles, Mayor Aida García and Ana Pellicer. from PSOE is Ruben Martinez and Cristina Escoda. And from Ciudadanos, until now spokesperson for the party, John Balastegui.

At least two of them have publicly stated that they will not vote to continue in the City Council, Rubén Martínez and Balastegui. In this way, the session served to bid farewell to the employers of the last two. In a loud voice Rubén Martínez thanked the “presidency for the treatment received”, highlighting the “good work done” and “good relations beyond the activities of the Foundation and the Board of Trustees”. While Balastegui did it through his party partner, Ana Perezwho attended as listeners.

While Caselles’ departure from the political front has not yet been revealed, he has also chosen to step in on the Board of Trustees to thank the Foundation’s work.

On the business side, the hospitality association, Hosbec, replaced its president at the end of the year, when Mayor Tony testify to Fede Fuster. This is why the vice president’s move was made official, as it was the first supervisory board held by the sector’s new leader.

Dye

Regional Secretary for Tourism, Francesc Colomer, also had his moment. As stated by the City Council in a statement, immediately after the session started, mayor Toni Pérez thanked him for his “engagement” in maintaining tourism “and his commitment” to Benidorm, sharing -he said- “the goal of cooperation” .

Pérez emphasized that “Benidorm is a singularity loaded with strength” and favored “brand leadership” and “loyalty”; Loyalty, he said, “which Colomer has reciprocated”, which the Foundation said was “more than deserved” for the recognition given to him this morning when he felt, said Colomer, “just one more server in the sector”.

Colomer indicated the emerging “trust and friendship” with the mayor of Benidorm, whom he presented as “the most important institutional figure in tourism in the Valencian Community”, noting that it was his first visit immediately after taking office. And in successive visits and working contacts he has verified Benidorm’s “value and meaning” in tourism. Finally, the regional secretary highlighted Visit Benidorm’s work in “efficiency, reputation and prestige” and concluded by emphasizing that “everything that it contributes to the Valencian Community can never be returned to Benidorm”.

Finally, the mayor highlighted the “public-private alliance beyond legal interests” and congratulated vice-president Toni Mayor, who has since the Foundation’s inception, as well as secretary, Nuria Montes, the Visit Benidorm team – for “giving prestige to the activity and increasing the reputational value brand Benidorm” – and on the city, “which accompanies the initiatives undertaken”,

Toni Pérez considered it a challenge to shake off familiar clichés about the city and “break barriers” in his “overcome” promotion. Finally, he pointed out that “today we are closing the cycle of the Benidorm Tourism Foundation and we are entering into an administrative transit to the new City Council constitution”, but “without stopping work for Benidorm”.