Game apps: most deleted

Besides gaming apps, they are followed by social and educational apps.

According to the report, the main reason is because users are always trying to try new titles. Plus, popularity hyper causal game and casual have reduced the average game life.

The uninstallation rate in developing countries is higher

Overall, uninstallation rates in developing countries ranged from 26% in Indonesia to 43% in Argentina.

This figure is higher than the average uninstall rate of 36% in developed countries: United States, United Kingdom, Japan, Korea, France and Germany. Overall, the average gap is 28%.

Be careful on the first day

Day one is when most users uninstall the app, perhaps because of broken expectations or false promises.

While all verticals showed the same trend over the first 30 days, the most financial apps were uninstalled on the first day.

Tips to prevent your apps from being uninstalled

Using these results, AppsFlyer makes a series of recommendations to reduce app uninstalls.

1. Measurement: Understand exactly when, why, and where the uninstaller comes from to minimize it.
2. First impressions are everything: With uninstall rates the highest on day one, it’s critical that the first experience is smooth and engaging, or you risk losing your acquired users in the blink of an eye.
3. Keep your promises: Over-promising in an attempt to get downloads can backfire, causing frustration and irreparable damage to your brand.
4. Tell users about the app before they download it: Use good, highly descriptive ads that include the user in videos and images. The more they understand your app, the less likely they are to uninstall it.
5. Listen to your users: Encourage continued participation in the app and consider comments on app stores and social networks.