He The national closing list will be June 24. However, the campaign and election processes have already started in several provinces and continuing this weekend in Jujuy, Misiones and La Rioja. And next week there will be five more: Tucumán, San Juan, Salta, La Pampa and Tierra del Fuego. In this sense, and as a consequence of spending transparency -and being a tool for the National Electoral Board and citizens- Google just launched it Political Advertising Transparency Report on your platform.

That politically motivated ads that appear on search, YouTube, the Display Network, and Display and Video 360 (even if announced by media information) must be registered by the person in charge so citizens can find out who paid for each ad. It can be from an organization or an individual. Of the, in the available panels With data that has appeared since September 7 last year, maybe you can find out Who are the people who spend the most money on Google?, for how long, in which places they share it, among other things. At the close of this memorandum, the parties had spent 116,280,000 pesos on schedule.

As explained by the company, to appear on the indicators available in the country after the Brazilian experience (has been since 2018), whoever makes a political advertisement must be registered; otherwise, the campaign will be unsubscribed. At the same time, Google added another tool: labels showing who paid for each ad. So, Ads covered by this policy must include a “Paid for by” tag, which will be generated automatically for most formats with the information provided in the verification process. The owner won’t show up, but the organization will. The data, upon request, can be consulted by the National Electoral Council.

To register with Google, requirements include requesting a name and email address, Unique Tax Identification Code (CUIT), legal address (must be in Argentina), proof of organization, and a statement as to whether the advertiser is a citizen of a political party or coalition.

Even though this year is an election, this process will continue to be implemented, they explained at the company. Similarly, they argue that other “policies” also apply, such as that disallow content with demonstrably false statements and it can significantly undermine participation or trust in electoral or democratic processes. For example, misrepresenting information about public voting procedures; eligibility of political candidates based on age or place of birth; election results or census participation that conflict with official government records; a false statement indicating that a public figure was killed or had an accident.

Today, It is already available in the EU member states, India, UK, New Zealand, Israel, Australia, Taiwan, US, Brazil and, now, Argentina.

In the 2018, Facebook (now Meta) started with a similar policy andIn the midst of serious accusations over his role in the 2016 United States presidential election which ended in Donald Trump’s victory. In Argentina, the first transparency experience was for the 2019 election.