A few days ago we announced that Meta would soon be launching its own alternative to Twitter. To the extent that tomorrow, July 6th, will be a performance Instagram thread. Although, unless you live in the United States or the United Kingdom, you won’t be able to use the app.

Mainly because The Irish Data Protection Commission has made it clear that Instagram Threads will not be coming to Europe, At least for now. As they explained from various media, the problem is Instagram Threads will have Instagram user data.

This includes location, search history, health reports, and other sensitive information collide with European regulations, which has much stricter privacy protection rules.

The Instagram thread will not arrive in Europe on July 6th

So, although the Instagram Thread will be landing tomorrow in the UK and US, the European launch has been postponed until further notice. Of course, Meta wants to take advantage of all the information it has on Instagram users to implement it in this new Twitter alternative.

But that is completely inconsistent with EU policy, so the Irish regulator, who has spared no effort in preventing Meta from launching an advertising service on WhatsApp using data from Facebook and Instagram, has less to do in Instagram Threads .

So, everything indicates that for now the Instagram Thread will not reach Ireland or any other countries that are part of the European Union. So everything indicates that Meta is only preparing for the European launch for the UK. Of course, if you’re curious, you can always use a VPN and download the app.

Hard hit for Meta, for launching this new social network at the best time. Especially since Elon Musk has started two new fires on Twitter yet again. On the one hand, he wants us to pay to use TweetDeck, one of the most popular services.

Additionally, Elon Musk decided to significantly limit the number of messages you can read on his social network unless you are a Twitter Blue user and pay for a subscription accordingly. So Instagram Threads landed at the right time to steal as many users as possible from its big rival. Although we are very worried that they won’t achieve much in Europe unless platform policies change.