The platform is trying to make amends, as TikTok overtook it in sight in countries like the UK.
YouTube is one of the most widely used digital platforms. But with so many options online, the fight for content is getting tougher. In the UK, for example, the video platform has been surpassed by TikTok, at least in the number of hours and views per month, compared to the previous season.
That’s why YouTube didn’t want to waste time, so made design changes and added features to reach more users.
The Google-owned app recently unveiled a series of changes to how it works on its platform, the same ones we’ve seen before in the last few months, but will now roll out to all users.
In terms of design, we have that the platform now aligns with the proposed changes with your Material.
So we see the renovation in the “Subscribe” button and the video thumbnail is now displayed in a box with rounded edges.
Additionally, the links included in the video description turn into buttons, while the “Like”, “Share” and “Download” functions get a new design that seeks to “minimize distractions”.
what’s new on youtube
In terms of acquired features and improvements, all updates brought by YouTube are focused on highlighting content from most of the lines.
In principle, the “pinch to zoom” option has just been added. With this, users accessing YouTube from their mobile screen will be able to zoom in on videos in the same way that they can now zoom in on photos.
The search option also benefits from a frame-by-frame preview. By scrolling with the video playback bar, you can preview its small fragments to find the right material scene.
Finally, in addition to making dark mode darker “so colors really show up on screen” on any device, YouTube announced the launch of a new Ambient Mode that uses “dynamic color sampling” which allows app backgrounds to adapt to the colors of videos or lists that currently playing.
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