tick tock Y YouTube are working on new shopping features for the respective platforms. Through the recent arrival of the section shop to specific regions and new options being tested Shorts respectively, the two companies will allow users to purchase products without being redirected to a website outside their domain.

For some time now, the short video app is owned by bytedance indicates that it is interested in the function of electronic commerce and finally started testing it with selected users United States of America and other countries. Of course, YouTube can’t be left out, remembering that tick tock are one of its main competitors, and have started testing each of them in Shortspart of a shorter sequence.

TikTok Shop, a new feature of the application

Since October 2022, bytedance enticing the public to include options for their users to buy from tick tock by offering jobs related to supply chain management, international warehouses and other parts of the structure. that’s how it was born TikTok shopnew options that extend the services offered by the platform and are already available in certain countries such as United States of America, English Indonesian and other Southeast Asian countries.

Retailers present in the region can subscribe to this new service to sell their products to users directly via the app tick tock. “TikTok shop is an innovative new ‘shopping’ feature that enables retailers, brands and content creators to display and sell their items directly on TikTok via in-feed, live video and product tabs”show social networks.

Based on traffic lightsFor now, only resellers who accept invitations from companies can subscribe TikTok shop . Among the service’s features, the app promises “higher-quality traffic, a better user experience, and seamless collaboration with creators.”

Regarding commission, tick tock shows the following: “The applicable commission for each product sale is 5%, which will be reduced to 1.8% during the first 90 days after registration and will increase to 5% after these 90 days”.

YouTube is not far behind in e-commerce

portal TechCrunch report it YouTubewith full knowledge of the rival’s new attacks tick tock in the e-commerce marketplace, it has started testing its own shopping functionality. According to the report, several creator accounts are active USA, India, Brazil, Canada Y Australia already have the option to label their products in that section Shorts and sell it through the platform.

Also, YouTube also experimenting with new affiliate programs with creators United States of America who make sales through their platform. In this test version, recommendation links have been featured in publications, an option the company hopes to expand to more users in the coming months.

Of course, the company is also trying to solidify its new interests Partner Program which will go into effect in early 2023. Under this scheme, all creators who have at least 1,000 subscribers in YouTube Shorts and about 10 million views in 90 days will have the opportunity to register and receive 45% of the revenue generated by the ads that are in their videos.

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