hand in hand Area101community for leaders of innovation, transformation, and sustainability, this book exists 101 Stories of Innovation. In it, more than 100 organizational leaders from 17 countries share their stories, methodologies and best practices for the first time to help companies, professionals and the rest of society take further steps towards innovation.

Based on Daniel Medina, co-author of 101 History of Innovation, co-founder of Area101 and professor at IE Business School“In recent years a great deal of literature has been written about models and methodologies for driving innovation in organizations, but there is a big difference between the theory and what innovation leaders actually discover. practicing it every day. Many of these books talk about the importance of innovation, some explain methodologies or focus on theoretical models, but almost none share models, best practices, and lessons about how organizations innovate globally. For this reason, 101 Innovation Stories was born.”

Among these pages you can find the experiences of women and men who lead innovation 104 corporations and 40 ecosystem agents from various countries such as Spain, Germany, Brazil, Cambodia, Colombia, Denmark, United States, Philippines, France, Guatemala, Israel, Italy, Morocco, Mexico, Peru, United Kingdom and Zimbabwe. We found some of these stories like company Astrazeneca, Airbus, Amazon Web Services, BBVA, Bancolombia, Iberia, Danone, LaLiga, Repsol, Telefónica, Mahou, Walmart as well as other reference agencies such as Singularity University, South Summit, Mobile World Capital, IE University or ICEX Spain Exportation and Investment. Deep divided eight chapters in which innovation is organizedit explores the themes of strategy, governance and structure, models, internal innovation, open innovation, ecosystems, culture and technology.

This book has incorporated innovative elements, such as NFT technology, digital accreditation which acknowledges the participation of more than 100 protagonists of the story. In addition, this book facilitates a hybrid experience, so you can continue to explore stories and a selection of reference content on innovation, certification and other elements that can be used to immerse yourself in the world of corporate innovation through the book. digital platforms.

“For us, innovation is a continuous journey, a metaphor that this book illustrates and earlier we outlined a map of the various elements that make up this discipline, so that each reader can build their own path. In the same way, passionate about good stories, we handpick all the best cases and practices to be told directly by the innovation leaders who live them every day, to whom we want a voice. In this way, we want to help other leaders who work tirelessly every day to advance the future of their organizations,” he added. Cristian Ull, co-author of 101 History of Innovation and co-founder of Area101.

101 Stories of Innovation is available for reservation and will be presented on May 31 at an event at the IE Tower in Madrid. This will include business innovation sessions with executives from Airbus, Amazon Web Services, LaLiga, Sacyr and Repsol.