Briggs Automotive Company (BAC) will showcase the first Mono R designed, built and delivered directly to a customer in the country at this weekend’s F1 race in Saudi Arabia. By being part of the highly regarded motorsport event in Jeddah, which is expected to be watched by millions worldwide, BAC further demonstrates the global growth and potential of its brand.

The Liverpool, UK-based company has embarked on an ambitious expansion strategy that includes rapid expansion into key markets, including the Middle East. A partnership with a leading luxury car dealer group in Saudi Arabia is imminent. This partnership will be followed by similar announcements in other key international markets in Asia and North America and in the following quarters. Currently, BAC currently operates in 46 regions.

A dynamic and lightweight performance-defining machine created to be the standard-bearer for pure fun and driving pleasure, demand for the Mono R is steadily growing thanks to its unique design, engineering and technological attributes. These included some of the world’s firsts, such as the pioneering addition of graphene to its bodywork.

An exemplary example of what truly bespoke customization means in the automotive space, Saudi Arabia’s first Mono R has been customized to the customer’s precise details, featuring dramatic smoked carbon fiber bodywork carefully crafted by BAC’s design and engineering team. careful. Part of BAC’s ethos is having an uncompromising approach to fulfilling customer requirements and achieving the perfect vehicle finish without compromising the basic principles that determine a car’s performance. As well as the smoked carbon fiber body, the Mono R at the F1 race in Saudi Arabia also incorporates subtle metallic gold highlights, a beautiful and subtle design element that extends to its carbon hybrid wheels, which remain the world’s lightest 17-inch wheels. world. .

As a technology-driven supercar brand that prides itself on being bold, original and highly innovative, BAC’s unwavering commitment to delivering engineering excellence and pioneering design is fully aligned with F1, a motorsports incubator focused on pushing boundaries so that the next generation of technology is entering the automotive space. and benefit road vehicles.

At Jeddah’s Corniche Circuit, Saudi Arabia’s first Mono R will take center stage at the prestigious F1 Paddock Club.

Speaking at the event in Jeddah, BAC co-founder and director of product development Neill Briggs said: “We love being part of the Formula 1 scene. ‘Sport driving’ is one of the basic guiding principles that helped us build BAC in 2009. Like F1 cars in this race, the Mono R is a piece of precision engineering focused on forging a three-way relationship between the driver, the machine, and the road, or in the case of F1, the track.the pleasure and enjoyment of driving is what Mono R is all about and we are happy to offer examples such as that to customers in the Middle East.”

Ian Briggs, Co-Founder and Design Director, added: “We are constantly demonstrating that we are going in the right direction, both as a company and with the products we make. Demand for the Mono range has never been greater, and this is leading BAC to manage its carefully planned global expansion. Having a presence in key markets such as the Middle East, including Saudi Arabia, is an important aspect of our expansion. The first Mono R in the Middle East, a very good example of customization, is a testament to the very talented BAC team at Liverpool.”