As soon as we find out that it exists, we do the same with the arrival of Siri (one of the first AI), play with it. Starting with asking questions, looking for examples, asking for book summaries, introductions to talk shows and conferences, of course, inspiring articles like this, and also asking questions that we usually ask Google, and suddenly we become funnier. ChatGPT. So we turned that into our feed content: across all of the network, media, and bar and table talk, there’s AI.

We love to play. That’s obvious. How simple and how difficult it is to be original. There we have to learn the first key to continuing to connect with our consumers and audiences: knowing that if you challenge people, if you teach them something new, and give them things that are useful, they will want to use them and so on. . additionally they will act as speakers to give you more visibility.

The use of generative artificial intelligence to enhance creativity has taken a definitive leap in our sector, and we have developed it in the Trends of Life 2023. So we have also consulted him (I assure you that at least 50% of the profession!) related to the design or creation of images, graphics , the logo, the exterior… so they’ll return the ball to us. And it turns out that when you ask Midjourney to draw their next future sneaker, one that’s inspired by sustainability and with a neutral design, it throws back the image that if it’s put here, you have to pay for it. As was done with the original image bank or creative. But… do you know how long it took to return the little ball to me? About 6 seconds where he shows me the 7 plus master version, which isn’t bad at all. Quite the contrary. I kept playing and trying other apps like Dall-e and the experience was starting to feel too similar. And I think what I love most about people is that they don’t really look alike and that in life you find very original people and things. So I wonder that if all artificial intelligence comes from data it compiles from what already exists, they will never be genuine in the future because they can’t predict what the human mind can initially think, precisely because it learns from us. Therefore, I didn’t suffer too much. Because we are still needed and I think of this phrase from Seneca: “we suffer more in our imaginations than in reality.” So, by suffering first, we not only suffer twice, but we destroy today out of fear of tomorrow.

Suffering a bit from my work, I asked the chat what humans could do for creativity that AI couldn’t, and vice versa. Here are the results:

“Artificial intelligence cannot create like humans in terms of creativity. Humans have the ability to connect concepts and form new ideas from experience, which artificial intelligence cannot do. But artificial intelligence can identify patterns and connections that humans cannot see and provide new insights on a topic. It helps humans to develop their ideas and find innovative solutions.”