According to data from UniversalPay, Corporate tourism grew by 38% during the first quarter of this year compared to the same period in 2022, when last year the sector was already 6% above pre-pandemic levels.
Corporate tourism generates 7,000 million euros annually in Spain
The pandemic reduced corporate tourism to a near disappearance due to sanitation restrictions, but “seems to be In-person events and gatherings are back and this time to stay“.
According to data from Turespaña, Spain is the leading country, not only for national events, but also for international events, outperforming France, Germany, Italy and England.
This year, Spain has scheduled a total of 105 international exhibitions, while in 2019 as many as 94 were held. For their part, Madrid and Barcelona host almost 50% of the professional meetings.
Huge impact of business tourism
As data from the Spanish Convention Bureau confirms, a quarter of the world’s tourists travel on business, which equates to 280 million people traveling for professional reasons to attend meetings, congresses or conventions.
This same study, echoed by UniversalPay, reflects the important economic impact of corporate tourism, in Spain, in particular, earns 7,000 million euros per year.
In addition, according to data from Ostelea, business tourists have greater purchasing power and average spending is usually higher than leisure tourists. Specifically, business tourists spend around 206 euros per day, while leisure tourists spend an average of 146 euros a day.
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