Samsung’s range of customizable Bespoke refrigerators lets you choose a model, size and color to decorate your environment just the way you like it

This World Design Day (27 April), Samsung is reinforcing its concept of its Bespoke fridge line. Its different color options and different types of panel finishes are some of the differences from this line, which are also modular and customizable, allowing you to create combinations to suit your lifestyle and family size.

Bespoke’s inspiration is the minimalist Flat Style design philosophy – the theory that clean lines and flat surfaces are ideal for blending into home décor. This design can easily fit into any modern kitchen concept, creating a sense of cohesion with the space that surrounds the product. This model also features interchangeable door panels, unlocking the ability to change the color to match walls, floors and furniture.

Bespoke refrigerators are also characterized by their eco-friendly design. Because it is modular, you can adapt it to new needs of your family, without changing the product. The Bespoke One Door and Bottom Mount Freezer models are commercially available and can be purchased separately or combined with one another, allowing you to purchase other modules as your family grows. Apart from the models mentioned above, Side by Side and French Door models were also introduced this year for consumers who are looking for more capacity. As if that weren’t enough, the Bespoke line features Digital Inverter technology that provides long-lasting, eco-friendly performance by reducing electronic equipment waste. Thank you for 20 year warranty on the compressorconsumers can enjoy their equipment longer.

The Bespoke line is designed with exclusive SpaceMax™ technology, which enables thinner walls, offering more interior space without increasing external dimensions or compromising energy efficiency. As a result, it doesn’t take up much space in your kitchen while maintaining a sleek design and appearance.

As well as looking good, Samsung refrigerators are equipped with the latest technology and increased energy savings, making food storage more convenient, efficient and flexible.

One fridge, endless possibilities

Customizable, Bespoke offers unlimited combination possibilities, which can also vary according to the occasion. Check out some of the Bespoke highlights around the world:

• In 2022, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the UK, in recognition of the 70th anniversary of the accession of Queen Elizabeth II.

• In Indonesia, to celebrate the 77th anniversary of the country’s Independence Day, Samsung teamed up with Indonesian illustrators Kathrin Honesta and Rachel Ajeng and created three different designs: “Taman Butterfly” and “Timun Mas” by Kathrin Honesta and “Reimagine Indonesia” by Rachel Ajeng. These works are inspired by the ethnic and cultural diversity of the country with the aim of showing the roots of pride in the art form in the home.

• In Poland, a bespoke refrigerator designed by French artist Thibaud Hérem was auctioned at DESA Unicum, one of the country’s leading auction houses and the eighth largest in Europe.

Since launching in Latin America in 2021, this model has also offered consumers a wide range of possibilities, both through alliances with different artists, such as Peruvian Fito Espinosa, Chilean Jo Jiménez and Ana Bonamico, and Maga Reyes Mexico; or even with simulators, which allow consumers to view Bespoke in their environment and try out various combinations before buying a product.

With so many possibilities, you just have to choose the model that suits you best.