The 2022 Women’s World Cup will be held in Australia and New Zealand this summer. The powerful Infantino said it could end with matches not televised in some of Europe’s biggest football nations.
The FIFA president was dissatisfied with offers of rights from countries Great Britain, Spain, Italy, Germany and France, often referred to in football contexts as the “Big Five”.
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– TV companies will have to increase their bids if they want to show pictures from the play-offs, says Infantino.
He called the offers that came in disappointing, a slap in the face of the players and a slap in the face of all the women in the world.
– To be absolutely clear. It is our moral and legal obligation not to sell the Women’s World Cup on the cheap. If bids are not increased, we will be forced to prevent championships from being shown in the “Big Five”.
The FIFA president said that the TV company had offered between one and ten million dollars for the Women’s World Cup. Matching bids for the men’s World Cup final in Qatar in December range between 100 and 200 million dollars.
The fact that the WC final took place in Australia and New Zealand meant that it wasn’t broadcast at optimal times in Europe. Infantino doesn’t see that as an excuse.
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– It may not be “prime time” in Europe, but some games are played at 9 or 10am. It doesn’t make sense, Infantino said in Geneva on Monday.
(NTB)
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