On this World Design Day, Samsung is reinforcing its Bespoke line of customizable refrigerators. The wide range of color options and the different types of panel finishes are some of the differences in this line, which is also modular and customizable. This way, you can create combinations to suit your lifestyle and family size.
Bespoke inspiration is the minimalist Flat Style design philosophy: the theory that clean lines and flat surfaces would be ideal for blending in with any home décor. This design can easily fit into any modern kitchen concept, creating a sense of cohesion with the space that surrounds the product. This model also features interchangeable door panels, with the ability to change color to match walls, floors and furniture.

Bespoke refrigerators are also characterized by their eco-friendly design. Because it is modular, you can adapt it to new needs of your family, without changing the product. The Bespoke One Door and Bottom Mount Freezer models are commercially available and can be purchased separately or combined with one another, allowing you to purchase another door as your family grows, for example. In addition to the models mentioned above, Side by Side and French Door models were also introduced this year for consumers who seek more capacity and prefer these models. The Bespoke line features Digital Inverter technology, which provides long-lasting performance that helps the environment by reducing electronic equipment waste. Thanks to the compressor’s 20-year warranty, consumers can enjoy their equipment longer.

The Bespoke line is designed with exclusive SpaceMax™ technology, which enables thinner walls, offering more interior space without increasing external dimensions or compromising energy efficiency. As a result, it doesn’t take up much space in your kitchen while maintaining a sleek design and appearance.

Besides design, Samsung refrigerators are equipped with the latest technology and greater energy savings, making your food storage more practical, efficient and flexible.

One fridge, endless possibilities

Customizable, Bespoke offers unlimited combination possibilities, which can also vary according to the occasion. Check out some of the Bespoke highlights around the world:

In 2022, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the UK, in recognition of the 70th anniversary of the accession of Queen Elizabeth II.

In Indonesia, to celebrate the 77th anniversary of the country’s Independence Day, Samsung teamed up with Indonesian illustrators Kathrin Honesta and Rachel Ajeng and created three different designs: “Taman Butterfly” and “Timun Mas” by Kathrin Honesta and “Reimagine Indonesia” by Rachel Ajeng. These works are inspired by the ethnic and cultural diversity of the country with the aim of leaving the roots of pride in the form of art in the house.

In Poland, a bespoke refrigerator designed by French artist Thibaud Hérem was auctioned at DESA Unicum, one of the country’s leading auction houses and the eighth largest in Europe.

Since launching in Latin America in 2021, this model has also offered consumers a wide range of possibilities, either through alliances with different artists, such as Peruvian Fito Espinosa and Chileans Jo Jiménez and Ana Bonamico, or even with simulators, which allow consumers to take a Bespoke look in their environment and try different combinations before purchasing the product.

With so many possibilities, you just have to choose the model that suits you best.