Spain is losing its attractiveness for foreign investment. Thus the report Rep Core Nations 2023 produced by consulting firm Reputation Lab.

Perceptions of greater institutional backsliding, more fiscal pressure and increasing rates corruption will lag more than five points in recommendations for investing in our country by citizens of the G7 countries (Germany, France, UK, USA, Canada, Italy and Japan).

Tax

This decline it extends to recommendations to live and work in our country and becomes more acute in terms of internal reputation.

According to the study, perceptions of how Spain’s reputation has developed in the last year are worse at home than abroad. In the eyes of the Spaniards themselves, attribute with biggest fall is SecurityHe Business friendly environmentwhere the general tax increases, or a new tax on the extraordinary profits of a particular sector, the departure of Ferrovial… or Effective government and institutionsconditioned by current affairs such as, for example, the non-renewal of the judiciary.

In the past year perceptions of institutional quality, transparency and fiscal pressure have worsenedFernando PradoReputation Lab Partner

For Fernando PradoReputation Lab partners, «Spain continues to be a highly admired country, but in the last year perceptions of institutional quality, transparency and fiscal pressure have worsened, which has the first consequence of a worse assessment as a favorable destination for investment by public opinion from countries G7.

In the Rep Core Nations 2023Spain retains 13th place in reputation for the second year in a row, ahead of France, Germany, the UK or the US. The ranking is led by Switzerland, Sweden, Canada and Norway, and closed by China, Iraq, Iran and Russia, which again have the worst international reputations.

Reputation

Spain’s reputation indicator is 2.1 points above the G7 average. According to the vision of the citizens of these countries, the main power that Spain presents is related to quality of life And institutional qualitysuch as the friendliness of its people, equality, an attractive lifestyle or efficient use of public resources, among others.

At the other extreme, getting old weakness Spain’s perceived focus is on attributes related to economic and business development or technological progress, especially in the international recognition of national brands and companies. There are also weaknesses in the perception of other variables such as quality education system or an environment conducive to business.

Spain accepts best rating in European neighborhood countries, some of which coincide with major tourist publishing markets.

In fact, the country where Spain has the best reputation is German, followed by Poland, the Netherlands, the UK, Sweden, and Italy. In contrast, the country where Spain got the worst score was Saudi Arabia. After that China, Singapore and Algeria.

In between, by level medium-high reputation There are countries like the US or Canada, while Mexico, Peru or Chile are among the countries that consider us a medium-low reputation (introduce the world map with color distribution).