Tool brand Ryobi launches its ecommerce platform in Spain


This is the fourth online store the brand has opened in Europe, after the UK, Poland and the Netherlands.

Intercompany Arrangement09/23/2022

Ryobi, a brand of DIY tools and 18V battery technology, has launched ecommerce platform and already has four online stores in Europe, after the UK, Poland and the Netherlands.

Customers can now purchase a wide range of DIY and gardening tools directly from the online store, all using the 18V ONE+ battery powered system. The same 18V battery, with patented technology, is compatible with more than 200 devices, making it an economically and environmentally sustainable system. They also have several accessories, exclusive promotions, offers and discounts for their online orders.

lvaro Delgado, Ryobi Spain E-Commerce Manager (left) and Ricardo China, Iberia Marketing & Digital Manager.

In addition, buyers who purchase their products in the online store will enjoy free shipping on orders over 60 euros, will receive them after 72 hours and will have a 3-year guarantee.

Ricardo China, Marketing & Digital Manager Iberia, has assured that digitizing our business is another step in our growth strategy in Spain. With this e-commerce and the agreements we have with our major retail clients, such as Leroy Merlin, Bauhaus and El Sabio, we are expanding our reach across national geographies.

For lvaro Delgado, Ryobi Spain E-Commerce Manager, the number of clients has increased tremendously in Spain and with this launch we have a more direct relationship with them, and we provide them with quality services and with exclusive promotions. Its marketing strategy involves leveraging the digital ecosystem to publicize our products.

Ryobi is a brand of Techtronic Industries (TTI), a world leader in quality industrial, professional and consumer products marketed for the home improvement, landscape, repair and construction industries. TTI was founded in 1985, has been listed on the Hong Kong Stock Exchange since 1991, and has approximately 47,000 employees worldwide.


Roderick Gilbert

"Entrepreneur. Internet fanatic. Certified zombie scholar. Friendly troublemaker. Bacon expert."

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