According to a survey conducted by the consulting firm, 55% of national companies that consult also claim to have incorporated cloud-based tools in all or many areas of their business..

Nearly 60% of Spanish companies will increase their cloud technology budgets this year, according to the ‘EMEA Cloud Business Survey 2023’ survey conducted by consulting firm PriceWaterhouseCoopers (PwC) and participated in by 2,200 executives from the world of technology and business. about 20 countries.

However, the company indicated that this percentage is lower than the 73% recorded across countries in the EMEA (Europe, Middle East and Africa) region.

The survey, which for the first time involves Spain, analyzes the progress of cloud technology in companies, an “important first step before starting the development of other new technological tools with major business opportunities such as generative artificial intelligence (AI),” PwC has highlighted.

On the other hand, 55% of national companies consulting claimed to have incorporated cloud-based tools across all or many areas of their business, a similar percentage to that stated by companies in the EMEA region as a whole (54%). but “much lower” than the United States (78%).

Partner in charge of Cloud Transformation at PwC, Ignacio Llorden, emphasized that the survey “shows that companies are at an inflection point, as companies that have already started implementing cloud technologies need to increase their speed and refine their focus, while companies those that have not implemented cloud technology need to increase speed and refine their focus, while companies that have not implemented cloud technology need to increase speed and refine their focus. action must be taken and take action immediately or risk being left behind.”

Regarding the areas responsible in each company for implementing investments in the cloud area, the survey reflects that in Spanish companies there is no “clarity” about which departments have authority in this area.

26% of Spanish executives consulted confirmed that this role mainly concerns the CEO, although 24% mentioned the chief information officer (CIO) and 15% the chief operating officer (COO).

“However, the role of the CIO is very important to six out of ten respondents, so they will definitely have a leading role in the development of these technologies,” PwC assesses.

Survey results also show that 50% of those interviewed said that cloud technology helps increase agility in organizations, followed by 47% who think that cloud improves customer experience or 47% who say that technology helps increase resilience and increase productivity.

“Among the main difficulties in deriving quantifiable value regarding the cloud’s impact on business, respondents cited a lack of human resources (36%), a lack of budget or investment (31%) or a lack of cyber controls and privacy security. (31%). “At an international level, the biggest issue expressed by managers surveyed was budget (specifically for 37% of executives surveyed),” the survey added.

The document also highlights that, in the opinion of the executives surveyed, investments in the cloud are profitable in the “short or medium term” considering that 37% of those interviewed in Spain and 35% in the EMEA region confirmed that Investments in cloud technologies have generated economic benefits for his company.

However, the majority of respondents (49.8% in the EMEA region and 37% in Spain) stated that they would achieve “measurable” values ​​in the next 12 months.