This system identify cookie notifications, textual characteristics, control options it offersas well as his The actual circumstances (whether they are selected or not). Through this he is able decide which cookies are unnecessary and disable them.

What are cookies?

Cookies are subject to the privacy policy. Apart from facilitating the essential operations of a website, it also They provide access to user activity, both to personalize their experience and to monitor their behavior.

This is a set element, included in texts like European Union General Data Protection Regulation o la California Consumer Privacy Act (CCPA)in English), where It states that the user must consent to the use of cookies and be informed about their functionality.

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This information is described in the notice about cookie preferences when entering a web page, along with the option of their full acceptance, which is required or not at all. Pero this notification presents usability issues and is not easy to interact with because it is not always understood or shown in various notifications. This complicates the user’s right to have informed cookie control.

Cookies and Google user experience

Development of CookieEnforcer have test as chrome browser extension, with 180 participants. From this, it can be concluded that the system “reduce the time it takes to adjust cookie settings on 14 popular websites by a factor of 2.35, without the need for any clicks”.

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In a manual survey of the UK’s 100 most popular websites, according to Transco’s list, The researchers found that of the 48 pages that displayed cookie notifications, users spent an average of 3.5 clicks to disable non-essential cookies. Even 13% of websites have no options which makes it possible to disable these cookies.

In the subsequent analysis of user behavior, the results show that 12% do not interact with cookie notifications, another 12% reject them when they interact with them, and 76% accept cookies from at least one web page.

Participants’ responses indicated that the majority allowed cookiescontrary to their stated preference, “because of the forced interaction nature of the prompt”, that is, because even if they choose not to be watched, sometimes they have no choice but to accept.

Other participants also receive cookies due to misunderstandings about how these elements work. But, according to the study, no risk factors were mentioned.