Dentsu has been highlighted for Scrolling Therapy, an innovative facial expression recognition tool powered by Artificial Intelligence, which allows patients with Parkinson’s disease to navigate social networks using facial expressions, supporting a daily target of 45 minutes of facial muscle therapy to delay the development of facial expressions. muscle atrophy, one of the main symptoms of Parkinson’s patients.

Leandro Zumarraga, CEO of Dentsu Argentina and Chile, expressed his enthusiasm for receiving this special mention: “We are very proud to have been recognized in the VISA | LA NACIÓN Innovation Awards. At Dentsu, we believe in the power of innovation and the use of new technologies to help develop impactful solutions community life. In keeping with our goal to be an agent of positive change for society as a whole, this recognition is undoubtedly a sign that we are on the right track.”

The VISA Innovation Awards – LA NACION aim to highlight innovative, creative and executive management that has had a significant impact on various industries and Argentine society as a whole. Through this recognition, VISA and LA NACION promote innovation and digital transformation as drivers of cultural change in an ever-evolving world.

In the “Triple Impact Purpose and Business” category, companies that develop actions, products or services with a positive social impact on the well-being of society and their communities are recognized. These organizations prioritize social value and sustainability in their approach.

The Awards Jury consists of leading figures in the field of innovation, including Gabriela Renaudo, CEO of Visa Argentina and the Southern Cone region; José Del Rio, LA NACION Content Director; Martina Rua, journalist specializing in innovation; Andrés Hatum, PhD from the University of Warwick (UK) and professor at the Business School of the Universidad Torcuato Di Tella (UTDT); and Nicolás Pimentel, Founder and Director of Becoming Fashion + Venture Partner at MrPink VC.

Dentsu thanks the organizers and jury for this valuable recognition.

PHOTO: Gabriela Renaudo (VISA) and Leandro Zumarraga (Dentsu).