Frasers continues to invest in other operators. The British fashion distribution group, which was immersed in a strategy of expansion through buying, has acquired 5% of online fashion company Bohoo. The acquisition aims to capture “potential synergies” with its brands Missguided and I Saw It First, the company explained in a statement.

Frasers’ stake in Boohoo was added to the purchase of an 8.9% stake in Currys, an electronics company. “We have a clear strategy for identifying opportunities and investing in businesses that complement our sports business, premium and luxury”, added the British company.

In recent days, the company has increased its holdings in other operators such as Asos, where it has increased its investment since May, when it increased its stake in the company to 7.4%. Fraser it also has stakes in other companies such as Hugo Boss, where it reduced its stake last January to 3.9%.after strengthening the company’s capital several times in the previous year.

Frasers has acquired 5% of Boohoo to enhance the Missguided and I Saw It First brands

The company has spent years immersed in an efficiency strategy called Elevation which aims to increase brand awareness to attract more well-known companies to their stores. The plans have motivated the company to have more than a thousand companies across the UK.

In recent months, the company has made a series of purchases, adding brands such as Topgrade Sportswear or Philip Browne, formerly owned by JD Sports, to its portfolio. Additionally, Frasers signed an agreement with JD Sports in December 2022 to acquire their brand. premium such as Cricket, Tessuti, Scotts, Giuliu and Choice. Following the acquisition, the company has added 30,000 employees worldwide.

Frasers Group is currently controlled by Mike Ashley, who founded the company in 1982 in England under the name Sports Direct, the company changed its name to Frasers Group in 2019 after taking control of the House of Fraser department store. According to the latest data, the group closed the first half of the 2022 financial year (until October 23) by increasing its revenue by 12.7%, to 2,638 million pounds (3,059.8 million euros).