Every day, Google reviews up to 426 times location and Spanish Internet activity. This is how the investigation by Irish Council for Civil Liberties (ICCL), who denounced “the biggest Data Breach ever recorded.” The estimated tracking occurs an average of 294 billion times a day in the United States and another 197 billion times in Europe.

Through leaks, this Irish association has indicated that the American giant detects everything you see in your browser and detects where you are going in real time. This data allows Google to create detailed profiles of its users and get to know them deeply so that they can later sell to third-party companies. personalized ads to be bombarded with ads based on your most intimate likes and dislikes.

The investigation denounced that personal data of European and American users “is sent to companies around the world, including in Russia and China, without any means of controlling what is done with that data thereafter.” ICCL has documented how this data has been misused to identify protesters from the anti-racist movement Black Life Problem or victims of sexual harassment. In the US there are 4,698 companies that can receive this data and another 1,058 in Europe.

With an average of 426 exhibitions per day and per person, Spanish It is the third most affected European country. Only England and Poland, with 462 and 431 fouls respectively, had the upper hand. However, Americans are exposed to 57% more Internet behavior than Europeans.

Your privacy as a business

The ICCL study puts, for the first time, numbers on the ad tracking of companies like Google. Your extraction and commercialization system Personal This is known as real time bidding (RTB). Every time you open a web page, an invisible auction occurs where thousands of companies compete to be the first to show their ads on your site. screen. The one that pays the most is the one that manages to influence you. Google tracks all your activity on the internet to offer these companies the possibility of targeting you in a personalized way.

The company claims not to share this data with its customers. “We don’t share personally identifiable information, and we don’t show ads based on sensitive information like health, race, or religion. We require publishers to prove they have people’s consent before showing personalized ads, and we do.” done for years,” said a Google spokesperson.

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The RTB advertising model is not without controversy. NGOs and data protection authorities from various countries have condemned the illegality and collection and commercialization of sensitive data such as race, sexuality, health status or political affiliation of users without their consent.

This system is very important in Google’s business. your womb, AlphabetLast year, its annual revenue exceeded 257,000 million dollars for the first time in its history. More than 80% of them come from advertising. However, Google is not alone and RTB is a thriving business for other companies like Facebook, amazon, microsoft (via Xandr), PubMatic, Magnite, BidSwitch, Index Exchange, or OpenX.