Havas expands its data and technology services with the launch of CSA (Consumer Science & Analytics), a global brand in agency networks dedicated to accelerating the understanding of client data and increasing ROI through analysis and automated learning.
The CSA brand will launch in France, Italy, Spain, UK, US and Latam, with many additional global markets launching in the coming months.
George Papandreopoulos, who joined HMN in January 2023 as Global Managing Director of Measurement, now serves as CSA Global Managing Director. In this capacity, he will be supported by Daniel Hayes and Leo Frattesi, who will lead the CSA Tech and CSA Science offerings respectively. CSA goes beyond “data by data” and focuses on business results through a customer-centric and results-oriented approach to data analysis, implementation and optimization.
To address clients’ data and technology offerings holistically at various stages of maturity, CSA offers a suite of products that evolves into three main offerings: CSA Consulting: Offers access to a global network of experts, equipping clients to discover and accelerate your strategic goals. CSA Tech – A suite of digital tools and services that provide best-in-class technological capabilities to drive client transformation agendas. CSA Science: A proprietary suite of tools and capabilities that puts measurement at the center of client marketing efforts.
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