The new generation grew up in a very different environment, with short and changing content, where they were the ones who chose what they wanted to see. That’s why the rest of sports attract the hearts of young people so that the audience does not decrease over time and NFL and it Formula 1 They utilize technology to achieve this.

For example, the American football league takes advantage of this relationship Disney with ESPNnetwork that owns the broadcast rights, to create an experience where kids can watch tournament games in a film-style animated version Toy story.

While F1 has chosen to make changes to its graphic line to make banners and content on television more attractive to children.

The NFL has teamed up with Disney and Pixar to create an alternative broadcast based on the Pixar film Toy Story. This approach is used during intermediate matches Atlanta Falcons and Jacksonville Jaguarswhich takes place at Wembley Stadium in London on October 1, 2023.

The transmission, called Funday Football in Andy’s Room, is an experience that combines elements of animation with the essence of the sport. Players become animated characters while competing in a world inspired by classic films, so viewers can see real matches but with a childish design.

As the first transmission of this type, there were technical failures such as misplaced balls, as they often appeared in places where they were not or some technical aspects were not in balance with what was happening on the field.

Formula 1 is also following the trend of adapting broadcasts to reach a younger audience. During Hungarian and Singapore Grand Prixa broadcast dedicated to children was presented.

The broadcast features a kid-friendly design to provide a different viewing experience for young fans England and Germany.

In the development of both races, traditional banners were changed, for example 3D Graphicskid-friendly team radio broadcasts, technical explainers, and a variety of colorful graphics and animations designed with a small audience in mind.

Formula 1 was also created cartoon avatar for each of the 20 drivers on the grid. These avatars are used throughout the broadcast to add a fun and engaging touch, and also become part of the social media content.

Broadcast presentations in English and German were carried out by Sky Sportsinviting historical motorsport figures and young karting talents, to create an environment closer to the underage community.

“We are very excited to share this special edition of Formula 1 broadcast with our young fans. “As Formula 1 continues to grow in popularity, we are delighted to be working to create something that allows us to show the drama and excitement of Formula 1 in a new way to the next generation of fans,” said Ian Holmes, Director of Human Rights. .Formula 1 Media and Content Creation.

NFL and Formula 1 They show that they are willing to evolve and adapt technology to the changing demands of society, ensuring that the sport remains interesting and relevant for all ages, without abandoning the essence of competition.