JCDecaux has expanded its digital presence in street furniture to reach 527 screens across Spain and offers coverage of over 6 million. Since January 2022, a total of 129 digital urban furniture supports have been installed in 12 cities such as Madrid, Malaga, Valencia or Valladolid, as well as in the Madrid municipalities of Alcobendas and Móstoles and Barcelona’s Sant Boi, Sant Joan Despí and Sabadell .

For the installation of this new digital backing in urban furniture, we have to add the latest incorporation in other environments. Specific, Metro has collected more than 252 screens between the three concessions in Madrid, Barcelona and Bilbao. And especially Metro de Madrid has undergone significant changes in recent months with more modern and accessible facilities. Only the Gran Via station contains 10 digital supports and a Large Format screen, which represents about 300 thousand people weekly traffic.

As far as the commercial space is concerned, multinationals have a network of more than 840 digital billboards in 58 shopping centers across Spainincluding 13 centers with large format screens, which makes them the leading offering in coverage.

In addition, the promotion of Large Digital Formats has made it possible to strengthen multi-environmental national circuits with big screen able to give that plus fame and high recall rate.

Thanks to this updated and expanded digital garden, the company is reaching more than 100 million impacts and more than 10 million passes per weeklikes dynamic and flexible campaigns, and with creative adaptations to media to meet brand communication goals.