In Spain, 28,221 terminals have been collected, of which almost 22,422 have been reconditioned for reuse and the rest have been recycled.

MADRID, November 28 (EUROPA PRESS) –

More than 200,000 mobile phones have been reused and recycled as Vodafone and WWF mark the first anniversary of the collaboration agreement, which began in November 2022 with the aim of using technology to address environmental impacts and make greener decisions by driving change in a more sustainable direction . circular economy.

In this way, during the first year of the three-year expiration of this agreement, through the ‘One million mobile phones for the planet’ program, Vodafone has collected 210,000 used and used mobile phones for responsible reuse and recycling.

In the case of Vodafone Spain, as one of the countries participating in the cooperation, a total of 28,221 terminals were collected, of which almost 22,422 have been reconditioned for reuse and the rest have been recycled, according to the company. . Additionally, every phone collected during this program will involve a portion of Vodafone’s donation to WWF conservation projects around the world.

“Entering our second year of collaboration with WWF, we are increasingly excited to continue collaborating and inspiring consumers to make more environmentally friendly choices. “One million phones for the planet is a fantastic initiative that encourages everyone to use their old phones, while driving a circular economy and generating donations to fund WWF’s key programs around the world,” said Vodafone Global Brand and Media Director, Anne Stilling.

“We look forward to continuing to work with Vodafone to accelerate our goal of collecting one million phones for the planet, as we enter the second year of our collaboration. Supporting the shift towards a more circular economy is key to addressing climate impacts. nature and technology, from production to disposal of e-waste,” added WWF-UK Executive Director of Advocacy and Campaigns, Kate Norgorve.

In addition to the ‘One million phones for the planet’ programme, the collaboration between Vodafone and WWF has resulted in other strategic initiatives in key markets in Europe and Africa. For example, in South Africa, technology is being developed to prevent whales from becoming entangled in shellfish farming equipment while maintaining the long-term goal of promoting sustainable seafood sources and choices.

“Vodacom has been a big supporter of the work done by WWF South Africa at sea for a number of years and we are proud that it has been an important part of the collaboration between WWF and Vodafone,” explained WWF South Africa Business Development Director, Justin Smith.

Meanwhile, in Greece they are working together to achieve zero waste and zero net emissions derived from activities carried out in Vodafone stores, while creating an awareness and participation platform to encourage Vodafone customers to make more environmentally friendly decisions.

In Germany, Vodafone has supported the development of a WWF report focused on the shift towards a circular economy, while Vodafone’s partnership with WWF has also provided guidance to small and medium-sized businesses to adopt a more sustainable approach, starting from implementing office management practices that will help reduce environmental impact , taking into account the benefits of environmentally friendly pensions and addressing the issue of e-waste. This content, specifically in the business sector, is delivered via Vodafone’s V-Hub platform.

In its second year, the collaboration will continue to focus on improving the planet’s sustainability and analyzing how everyday technologies can play an important role in fighting the climate and nature emergency. Users can participate in the ‘One million phones for the planet’ initiative by handing in their old phones through one of Vodafone’s recycling, donation or exchange programs, as indicated by its promoters.