A recent study of SMEs and Amazon sellers in the EU (conducted with 2,500 SME owners in France, Germany, Italy, Spain and the UK) revealed that 70% of European SMEs lack confidence in growing their online business, although the majority in including realizing the value and growth potential of digitalization.

Spanish SME data

In the case of Spain, 62% of SME owners do not know how to improve their business online, although 87% are aware of the advantages and added value of digitalizing their business.

For businesses trying to scale in this regard, The Spaniards surveyed pointed to e-commerce as the main factor in achieving this. The biggest advantage for 54% of Spanish SMEs is the fact that e-commerce is always available or “open”“, and for him 53% is the ability to sell from anywhere and at any time with access to a wider customer base (43%).

Yet SMEs still lack confidence in how to scale and overcome the challenges and obstacles of digitalizing their operations.

Invest in training to increase online income

Despite the obstacles they face, SMEs are willing to grow their businesses online and therefore, they invest a lot of time in digital skills training. Owners spend an average of 10 hours a week (equivalent to 65 days a year) looking for ways to digitize their business and increase online sales.

Business owners are interested in learning more about supply chains, shipping and logistics options, and regulations.. However, this problem can cause additional stress for the owner, as without it partner If appropriate, the responsibility is on him who must ensure that the regulations in each country where he sells his products are met.

In Spain alone, in 2022, more than 15,000 SMEs sold more than 100 million products to Amazon customers worldwide, which equates to more than 200 products every minute. In addition, this Spanish SME selling on Amazon broke the export record in 2022 with 950 million euros.

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