profit rooma leading hotel technology provider specializing in direct revenue generation, strengthened its Corporate Social Responsibility policy by launching the #ShareHospitality initiative.

Since hospitality is in its DNA, the company’s new project focuses on how to share hospitality, resources and funds through various strategies, using technology and combining it with the help of hotel and guest partners, with the ultimate goal of making a positive impact on the planet.

More direct bookings, customers and new team members = more trees planted. This is the first of its many social strategies that are part of #ShareHospitality, whose goal is to offset the carbon footprint that comes from the company’s activities and play its role in protecting the environment for future generations.

The number of trees you will plant is directly proportional to the number of direct bookings on your Booking Engine service. So with every order the Profitroom jungle grows!

“We believe that the #ShareHospitality initiative will help drive our teams and partners to make positive changes, choose the right things for the environment and make a positive impact on the world,” said Gregorio Núñez, Sales Director for Spain and Latin America in the profit space.

The tree planting project presentation is clear:

A tree produces as much oxygen in one year as a person consumes in two years.

One tree cools the air in a year as five air conditioners run continuously.

A tree 25 meters high absorbs CO2 in one day as much as two single family houses.

Each hectare of forest absorbs about 200 tons of CO2 per year, about the same as that produced by a car after traveling 100,000 km.

The premium platform for hotels and resorts has started to develop in action in Poland, where more than 225 trees have been planted, one for each team member. In addition, plans for a massive international spring/summer planting are underway.

With the #ShareHospitality campaign, Profitroom plans to help restore vulnerable ecosystems and endangered forests in the countries where its team members and hotel partners are located, including South Africa, Colombia, Mexico, the UK, Germany, Finland and Poland, among others. , with the aim of reducing our impact on the planet.

https://www.profitroom.com/en/share-hospitality/