The communication campaign to promote this software confused fans of this snack.
Doritos are served Doritos Shut up‘ (Silent Doritos in Spanish), a technology ‘Noise Cancellation’designed so that video game players are not disturbed by creaking sounds.
It was designed for six months, in collaboration with Smooth Technologyan electronic and interactive design company, and involves technical analysis of more than 5,000 different crunches.
“We all know that gamers love Doritos, but an unmistakable crisis can often interrupt those intense gaming moments“commented Dylan Fashbaugh, lead developer at Smooth Technology.
This technology can be downloaded free in the doritos.co.ukwith the aim of eliminating noise during the game.
Silent Doritos: New version?
Various social media users have ‘tested’ the new version of the product, which they say makes no noise. Finally, it’s all about sharing brand campaigns to promote new programs.
What’s more, Doritos mocked the idea of ’silent Doritos’, by running ads on social media in the UK (” rel=”noopener” target=”_blank”>watch video), USA, Spain, Poland, Brazil and Portugal.
Internet users have tested this software. “Even though Doritos Silent eliminates most of the crackling sound, some sounds are still lost and the overall audio quality is also reduced. This software seems to function as a kind of noise gate that drowns out all sounds and cuts them off completely,” says Ramón Gutiérrez in the middle. Gamers Area.