Will Adele launch her own beauty line? The singer is setting her sights on business

Posted On: November 18, 2023

British singer Adele poses on the red carpet upon arrival at the 2022 BRIT Awards in London on February 8, 2022. (NIKLAS HALLE’N/AFP via Getty Images) (NIKLAS HALLE’N via Getty Images)

Adele likes to keep people guessing and doesn’t say what she’s working on or when the public will know something until the time is right. Although the superstar didn’t say anything specific about launching a new business, His recent trademark filing suggests he may expand his horizons beyond music.

The singer has obtained trademark approval in the UK for a new company called The Shelbourne Collective Limited. The brand, introduced earlier this week and picked up by The Mirror, is classified by the British government with label 74100, which covers “special design activities”according to a copy of the online presentation.

This classification allows Adele to do a lot with The Shelbourne Collective Limited. Many media immediately suggested that he focus on cosmetics, but that’s not all he can produce with his new company. You may also want to delve into fashion, accessories, or even home designthey all fall under the same classification, according to The Messenger.

The singer has obtained trademark approval in the UK for a new company called The Shelbourne Collective Limited. (Forbes Argentina)

Adele’s decision to register a trademark raises questions about her post-music career plans, or potential additions to her already illustrious musical domain. Many successful artists have translated their Billboard chart fame into other fields, leveraging their popularity and well-crafted brands to explore areas such as fashion, fragrance, cosmetics, and even home goods. Sometimes they make millions from these companies, like Rihanna and Kanye West.

Adele’s business speculation comes after her recent residency in Las Vegas, Weekends With Adele. This concert series has been extended several times due to popular demand, but has now ended for this year. He will return to Sin City in January 2024.

The classification created by Adele will allow her to focus on cosmetics, fashion, accessories or home design. (Forbes Argentina)

The Grammy winner is known for taking significant breaks between album releases, so she’s not expected to release new music anytime soon. Adele’s last musical work was 30 which was published at the end of 2021.

While trademark application does not necessarily guarantee real commercial advancement, trademark application is often an indicator of a musician’s interests outside of their primary profession. Adele’s potential foray into collective design activities that encompass a wide range of activities is exciting, especially considering the fact that she has never discussed such ambitions in the past.

Note by Forbes US