In addition to Garzón’s position, about 15 agencies defending children’s rights formed an alliance with the aim that the United States Federal Trade Commission (FTC, for its acronym in English), initiate an investigation into the video game FIFA, by Electronic Arts, for this dynamic use.
The Center for Digital Democracy, a US organization that has led the fight against EA, argues that the mystery box is a “manipulation technique” and “exploits vulnerabilities in the development of children and young people, including their fear of loss.” , needs and feelings of social pressure”.
In FIFA, one of the most popular game modes is Ultimate Team, where users can buy player cards without knowing what they will get to upgrade their squad and play against other rivals from around the world.
This mode, also known as FUT, is one of the most profitable in terms of revenue for the company, whether at FIFA or Madden, the American soccer game also developed by EA. In the 2020 version alone, both titles earned $1.62 billion over the year.
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