“The goal is to enter the Champions League of the franchise,” assured Sportmadness founder Alejando García to CMDSport. Currently, the chain is focused on growth in Europe, with France and Germany as its main markets, and will arrive in the UK in 2024, a year in which the chain will reach one hundred franchises. At the same time, the chain wants to land in Belgium, Luxembourg, the Nordic countries and Austria next year.

FIVE MILLION EUROS IN 2023

Sportmadness anticipates a business volume of five million euros in 2023 and hopes to double this figure by 2024, when international business will account for two-thirds of the total, compared to currently, which represents 40%. In Spain, Sportmadness seeks to reach Seville and Valencia, cities that do not yet have a presence.

The company has three main business lines: sports academies, campuses and events, although it also manages facilities and has several franchises focused on sports tourism, with management of two hostels. “From the aspect of facility management, we don’t want to compete, it’s more opportunism, because we have a large operator,” said the manager.

DATA SOLUTIONS

On the other hand, looking to the future, Sportmadness wants to open other business lines and offer data solutions to clients. “It makes sense because there are clients, such as public institutions, who need websites, databases or marketing tools, in addition to sports monitors,” he said.

“Projects are becoming increasingly challenging and as the sector evolves, the shoddy work that has previously been done is no longer worthwhile,” he added. As a client, Sportmadness serves more than 100 city councils, as well as councils, local governments, education centers and various private companies.

Sportmadness directly employs 100 full-time people, fifteen of whom are in the head office, which will have a turnover of half a million euros in 2023, a figure it plans to increase by 50% in 2024. On the other hand, Sportmadness wants to “ continue to invest re-to continue growing in the short term, so it is not planned to break even, but we have the capacity to do so whenever we want.”

Sportmadness, founded in 2012, began its expansion through franchising in 2017. The initial investment to open a franchise is between 10,000 euros and 15,000 euros.