Supplied as part of the standard La Prima by Bocelli specification, this new version of the high-end Fiat offers exclusive JBL Premium Audio mastered by Bocelli. The 320W premium sound system is simple and intuitive to use, and integrates seamlessly into the car without affecting the cabin or trunk.
To really test the refinement of the sound system, Fiat enlisted the expertise of Maestro Andrea Bocelli, the world’s most popular live tenor, and selected his son Matteo Bocelli’s upcoming new single as the soundtrack for the special edition. communication campaign.
“The great success of the New 500 La Prima, the pinnacle of our lineup of electric icons, made us realize that our customers want a product that is definitely premium, Italian and iconic. In short, they want the best from Made in Italy”, said Olivier Francois, CEO of Fiat and Global CMO Stellantis.
“And it is precisely in Italy where they can find the highest expression of art, beauty and music. For this reason, together with master Andrea Bocelli, we have created the ultimate listening experience to enhance the silence of electric cars. Thanks to JBL’s exclusive Virtual Venues technology, we provide our customers with an immersive and personalized audio experience. This revolutionary premium sound system complements a true Italian icon, proudly crafted in Italy to bring the most authentic Italian spirit to the world.”
| The new Fiat 500 La Prima from Bocelli comes with a premium JBL sound system |
500 new La Prima from Bocelli
The new version features cutting-edge technology with battery autonomy of up to 310 km in WLTP cycles.
The New 500 La Prima by Bocelli can be ordered in two body models in the UK: convertible or hatchback and in six colors (Onyx Black, Rose Gold, Ice White, Mineral Grey, Ocean Green and Celestial Blue) from the current trimester.
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Thus, the new Fiat 500 La Prima from Bocelli comes with a premium JBL sound system in collaboration with singers Andrea Bocelli and Matteo Bocelli.
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