The UK’s first LEGO magazine begins switching to paper bag giveaways

The latest issue of LEGO Ninjago magazine is the first official UK title to switch from foil packaging to paper bags for free giveaways.

Following the appearance of a Thanos minifigure inside a paper bag on European copies of LEGO Marvel Superhero Legends, the first official UK magazine to replace the foil packaging is now on sale. LEGO Ninjago Magazine issue 94 is currently available at all good newsstands, complete with a free cover-mounted Crystal King/Overlord minifigure and a crystal sword accessory.

This issue is important as UK publisher Immediate Media is starting to phase out standard foil and plastic packaging for gift items, and replace it with more environmentally friendly paper bags. It also follows in the footsteps of the LEGO Group confirming that it has recently completed a “successful trial” of its new paper bag replacement and will begin introducing them in all sets from 2022.

Sophie Wilkinson

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