New figures from the export foundation Norwegian Music shows which artists were played the most on radio worldwide in 2015.
In the review, based on analysis service Music DNA, foreign profile successes such as Kygo, Madcon and Nico & Vinz unsurprisingly have more entries among the songs in the heaviest rotation outside Norway’s borders.
See an overview of the 10 Norwegian artists who have performed the most abroad at the bottom of the article.
Kygo on top, A-ha still pop
The most streamed is Kygo’s hit song “Firestone”, which scored 588,728 radio plays overseas in 2015, followed by Nico & Vinz’s 2014 hit “Am I Wrong” and Kygo’s “Stole the Show”.
– This figure is encouraging because it shows the high demand for Norwegian music. Especially since radio is still one of the most important platforms for discovering new music, says Erlend Buflaten at Music Norway.
But if the new Norwegian music makes it sharp, the general picture also suggests that the old music remains, if not the oldest, at least the old.
A-ha’s evergreen synthpop song “Take on Me” continues to be played so frequently on foreign radio stations that it has become one of the radio stations, while their cover of the Everly Brothers’ song “Crying in the Rain” is ranked 14th and “Hunting High and Low” is 17.
Russell’s song goes international
The artist who had the greatest radio success abroad than at home in 2015 was 22-year-old Martin Tungevaag from Nordfjord in Sogn og Fjordane.
Tungevaag was indeed nominated for Spellemannspris in 2015, but is relatively unknown to a wider audience in Norway.
His russell song from 2014, “Wicked Wonderland”, was played only 92 times on Norwegian radio in the past year. At the same time, this song was played 68,443 times on radio stations around the world.
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