Consumers registered with Zalando can now use the ChatGPT-based fashion assistant that the company has integrated into its platform.

In particular, the new technology allows consumers to “discover Zalando offers using their own words and expressions”, although he admits that there may be some initial problems, as it is a developing technology and “may not work well at first. ” . However, the fashion assistant “understands you and adjusts the results in real time based on the questions you ask,” the company explains.

Please note that the version of the technology used is a beta version, so it is “still in the early stages with some important functionality, but there will be other features that will be added at a later date,” and the company assures that this allows you to “continue to learn and improve .”

Discover offers in a more intuitive and natural way

On the other hand, the company highlights that, with this new function, buyers can discover its offers “in a more natural and intuitive way, using their own words and expressions.” This beta version will play an important role in understanding how customers interact with the fashion assistant and refining its capabilities and deciding what features to add based on customer feedback.

Meanwhile, Tian Su, vice president of personalization and recommendations at Zalando, sums it up like this: “With our fashion assistant, we can help customers find what to wear for a particular occasion: a birthday party, a business meeting, or even a trip to Machu Picchu. Clients can be inspired by a particular style, celebrity or cultural moment – ​​the possibilities are almost endless.”

Water fountain: Fashion Network